ZITCHA KUNG FU PANDA CAMPAIGN

Unleashing Retail Media's power through the early success of Kung Fu Panda 4

Retail Media is quickly becoming the fastest-growing advertising channel, driven by the shift to digital marketing and the growing reliance on first-party data as third-party cookies disappear. Brands can now engage customers throughout their journey, from online platforms like YouTube and Facebook to in-store interactions, thanks to Retail Media Networks, creating a seamless and personalized experience.

Jack Byrne - Co-Founder & COO- Zitcha

In partnership with Village Cinemas, Zitcha provided Universal with access to valuable media inventory and customer insights for their Easter release of Kung Fu Panda 4. The campaign aimed to reach families and fans of the series, ensuring the ads targeted the right audience while running efficiently through data-driven strategies. With Zitcha’s simplified tools for campaign setup, tracking, and real-time optimization, the campaign saw a 1100% increase in budget efficiency and reached half a million profiles across Meta, resulting in strong, measurable outcomes from strategic audience targeting.

As Zitcha and Retail Media continue to grow, they will prove to be a powerful advantage for all business models, including the film industry, by enhancing audience targeting and maximizing engagement.