This is the story of CALI (Liza Soberano), a blogger who owns a blog-on-the-rise, The Bakit List (The Why List). Cali dreams of becoming a social media influencer and when an exchange with a user, @DahilListBoy (translated: BecauseListBoy) goes viral and she gets the opportunity of a lifetime, she decides to meet him. It turns out this boy is her ex-boyfriend, GIO (Enrique Gil) who wants to get her back.
While Cali is determined not to fall for him again, but Gio starts answering all her whys, Cali's walls break and she starts asking her most important why: Why can you still love someone who hurt you?
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